FIP.
A collective experiment in letting go.December 01–31 / 2026

Fuck it,publish.

8 AI books. One December.
Trust your systems.
Get out of your own way.

Join us on Substack

An AI Marketing for Storytellers challenge.
Entirely on the honor system.

08BOOKS PER PARTICIPANT
31DAYS IN DECEMBER
00IDENTITIES TO REVEAL
01 / The manifesto

We built the systems.
Now let them work.

At some point, the thing slowing us down stopped being what our AIs could do. It became how much we were willing to let them do.

We ask for a draft. Then hover over every sentence. We build a workflow. Then make every step wait for our permission. We say we want help, but keep giving ourselves the final task, the next task, and all the tasks in between.

We have made ourselves the bottleneck.

Fuck It, Publish is an experiment in changing that. In December, each of us will aim to publish eight AI books. Eight is enough to make our usual habits uncomfortable. Enough that we have to delegate, build systems we can rely on, and actually let those systems run.

We want to get used to trusting our AIs. To let a good decision stand without making it again ourselves. To find out what happens when we give a system room to do the work we built it to do.

There will be judgment calls. We still make them. We still own what we publish. But we can learn to put our attention where it changes the result, and stop turning our presence into a requirement for every step.

We will learn by shipping. By noticing what worked. By fixing what didn’t. By taking what one book teaches us into the next one, while there is still time to make the next one.

And we’ll do it together, without requiring anyone to expose a pen name, a book, or a real identity. Your work can stay yours. Your word is enough.

Eight books. A little less hovering.
A lot more trust.
Fuck it. Publish.

A deadline big enough
to change your habits.

02 / The challenge
December 2026

/ 01

Publish eight AI books.

Eight per participant, during December. A concrete target to make you rethink how much of the process really needs to wait for you.

/ 02

Practice trusting the system.

Let your AIs take on more of the work. Notice where you keep stepping in. Use each book to improve the process for the next.

/ 03

Keep it on your terms.

The whole challenge runs on the honor system. Use pen names. Keep them private. You don’t have to show us your books or tell us who you are.

HONOR SYSTEM. FULL STOP.

Your pen names.
Your business.

You can take part without connecting your public identity to anything you publish.

No required book links. No identity reveal. No need to announce which pen names are yours. Share what you want about the experience; keep the rest to yourself.

We take your word for it.

03 / A few things

Before you jump in.

Eight books each, or eight books together?

Eight books each. The group is doing the challenge together, but the goal is eight AI books per participant during December 2026.

Do I have to reveal my books or pen names?

No. Participation is entirely on the honor system. You don’t have to disclose your real identity, your pen names, or which books you published.

Why move this fast?

Because a demanding deadline makes it harder to keep doing everything yourself. The aim is to get more comfortable trusting your AIs and your systems, and to stop being the bottleneck in your own publishing process.

Where is the challenge happening?

On AI Marketing for Storytellers on Substack. There will be a private Discord for the challenge. Follow Substack for updates and details about joining us.

December is the experiment.

Let’s see what we can do.

Bring your AIs, your systems, and a willingness to let them do more. A private Discord will bring us together for the challenge.

Find us on Substack